Tour de France
Motion embraces the digital age and allows for a more expressive identity. This new identity brings the Tour de France to life through a dynamic, colorful, and rich visual language that expresses its rich culture and character.
An Identity in Motion
The Tour de France is more than point a to point b, it is about momentum, terrain, and motion. This new identity re-imagines the identity in motion for the iconic race that brings millions of fans to view content on digital platforms.
The Iconic Circle
In the intricate dance between shifting gear sets, wheels turning effortlessly, and the ever-changing terrain, motion reigns supreme. This kinetic shape, made with a series of moving circles, represents the terrain, interact mechanics, and momentum of the rider.
